Financial, identity, and privacy protection tools for Consumers.
Array build financial tools for businesses to embed and consumers to succeed.
I helped them to...
Design embedded, API and white-label customer solutions
Create a unified user experience across their suite of tools
Deliver innovation partner projects to build growth
Contribution
User Experience Design
Product Design
Product Strategy
Brand Strategy
Type
SaaS
FinTech
Start-up
Finance
B2B2C
Year
2020
Financial, identity, and privacy protection tools for Consumers.
Array build financial tools for businesses to embed and consumers to succeed.
I helped them to...
Design embedded, API and white-label customer solutions
Create a unified user experience across their suite of tools
Deliver innovation partner projects to build growth
Contribution
User Experience Design
Product Design
Product Strategy
Brand Strategy
Type
SaaS
FinTech
Start-up
Finance
B2B2C
Year
2020
Financial, identity, and privacy protection tools for Consumers.
Array build financial tools for businesses to embed and consumers to succeed.
I helped them to...
Design embedded, API and white-label customer solutions
Create a unified user experience across their suite of tools
Deliver innovation partner projects to build growth
Contribution
User Experience Design
Product Design
Product Strategy
Brand Strategy
Type
SaaS
FinTech
Start-up
Finance
B2B2C
Year
2020
Financial, identity, and privacy protection tools for Consumers.
Array build financial tools for businesses to embed and consumers to succeed.
I helped them to...
Design embedded, API and white-label customer solutions
Create a unified user experience across their suite of tools
Deliver innovation partner projects to build growth
Contribution
User Experience Design
Product Design
Product Strategy
Brand Strategy
Type
SaaS
FinTech
Start-up
Finance
B2B2C
Year
2020
Financial, identity, and privacy protection tools for Consumers.
Array build financial tools for businesses to embed and consumers to succeed.
I helped them to...
Design embedded, API and white-label customer solutions
Create a unified user experience across their suite of tools
Deliver innovation partner projects to build growth
Contribution
User Experience Design
Product Design
Product Strategy
Brand Strategy
Type
SaaS
FinTech
Start-up
Finance
B2B2C
Year
2020
Problem
Consumers are largely aware of how important credit scores are to their financial health but many are not aware of other tools that can help manage their finances and identity.
Array wanted to build a suite of differentiated and intuitive tools to stand out in a crowded market.
Problem
Consumers are largely aware of how important credit scores are to their financial health but many are not aware of other tools that can help manage their finances and identity.
Array wanted to build a suite of differentiated and intuitive tools to stand out in a crowded market.
Problem
Consumers are largely aware of how important credit scores are to their financial health but many are not aware of other tools that can help manage their finances and identity.
Array wanted to build a suite of differentiated and intuitive tools to stand out in a crowded market.
Problem
Consumers are largely aware of how important credit scores are to their financial health but many are not aware of other tools that can help manage their finances and identity.
Array wanted to build a suite of differentiated and intuitive tools to stand out in a crowded market.
Problem
Consumers are largely aware of how important credit scores are to their financial health but many are not aware of other tools that can help manage their finances and identity.
Array wanted to build a suite of differentiated and intuitive tools to stand out in a crowded market.
Process
Finding Opportunities to Differentiate
Discovering opportunity gaps in current industry offerings helps to create a compelling product strategy.
We discovered that competitor branding was often jargon heavy, dark and intensely serious. They targeted Developers who can be key decision makers when adopting tools for businesses.
Although Array also wanted to target Developers, a core differentiator was to highlight how we solve the struggles of everyday users, which we hypothesised would in-turn attract businesses with those very users.
Targeting Willing and Able Consumers
We needed to research consumer groups, to find out who was willing and able to prioritise financial health and safety.
Consumers are five times more likely to recommend their financial institution (FI) when they feel it supports their financial health, but only 14% feel like they’re getting that support. 80% of Millennials expressed a need for their FI top provide this experience, along with education to better understand and succeed.
Trust aids decision-making, with FI tools being the most relied upon. This meant solutions had to be capable of integration.
Defining our target group of Millennials helped the marketing team to begin work on branding and content creation. The insights collected informed the content strategy, specifically in the creation of bespoke financial guides and articles.
Process
Finding Opportunities to Differentiate
Discovering opportunity gaps in current industry offerings helps to create a compelling product strategy.
We discovered that competitor branding was often jargon heavy, dark and intensely serious. They targeted Developers who can be key decision makers when adopting tools for businesses.
Although Array also wanted to target Developers, a core differentiator was to highlight how we solve the struggles of everyday users, which we hypothesised would in-turn attract businesses with those very users.
Targeting Willing and Able Consumers
We needed to research consumer groups, to find out who was willing and able to prioritise financial health and safety.
Consumers are five times more likely to recommend their financial institution (FI) when they feel it supports their financial health, but only 14% feel like they’re getting that support. 80% of Millennials expressed a need for their FI top provide this experience, along with education to better understand and succeed.
Trust aids decision-making, with FI tools being the most relied upon. This meant solutions had to be capable of integration.
Defining our target group of Millennials helped the marketing team to begin work on branding and content creation. The insights collected informed the content strategy, specifically in the creation of bespoke financial guides and articles.
Process
Finding Opportunities to Differentiate
Discovering opportunity gaps in current industry offerings helps to create a compelling product strategy.
We discovered that competitor branding was often jargon heavy, dark and intensely serious. They targeted Developers who can be key decision makers when adopting tools for businesses.
Although Array also wanted to target Developers, a core differentiator was to highlight how we solve the struggles of everyday users, which we hypothesised would in-turn attract businesses with those very users.
Targeting Willing and Able Consumers
We needed to research consumer groups, to find out who was willing and able to prioritise financial health and safety.
Consumers are five times more likely to recommend their financial institution (FI) when they feel it supports their financial health, but only 14% feel like they’re getting that support. 80% of Millennials expressed a need for their FI top provide this experience, along with education to better understand and succeed.
Trust aids decision-making, with FI tools being the most relied upon. This meant solutions had to be capable of integration.
Defining our target group of Millennials helped the marketing team to begin work on branding and content creation. The insights collected informed the content strategy, specifically in the creation of bespoke financial guides and articles.
Process
Finding Opportunities to Differentiate
Discovering opportunity gaps in current industry offerings helps to create a compelling product strategy.
We discovered that competitor branding was often jargon heavy, dark and intensely serious. They targeted Developers who can be key decision makers when adopting tools for businesses.
Although Array also wanted to target Developers, a core differentiator was to highlight how we solve the struggles of everyday users, which we hypothesised would in-turn attract businesses with those very users.
Targeting Willing and Able Consumers
We needed to research consumer groups, to find out who was willing and able to prioritise financial health and safety.
Consumers are five times more likely to recommend their financial institution (FI) when they feel it supports their financial health, but only 14% feel like they’re getting that support. 80% of Millennials expressed a need for their FI top provide this experience, along with education to better understand and succeed.
Trust aids decision-making, with FI tools being the most relied upon. This meant solutions had to be capable of integration.
Defining our target group of Millennials helped the marketing team to begin work on branding and content creation. The insights collected informed the content strategy, specifically in the creation of bespoke financial guides and articles.
Process
Finding Opportunities to Differentiate
Discovering opportunity gaps in current industry offerings helps to create a compelling product strategy.
We discovered that competitor branding was often jargon heavy, dark and intensely serious. They targeted Developers who can be key decision makers when adopting tools for businesses.
Although Array also wanted to target Developers, a core differentiator was to highlight how we solve the struggles of everyday users, which we hypothesised would in-turn attract businesses with those very users.
Targeting Willing and Able Consumers
We needed to research consumer groups, to find out who was willing and able to prioritise financial health and safety.
Consumers are five times more likely to recommend their financial institution (FI) when they feel it supports their financial health, but only 14% feel like they’re getting that support. 80% of Millennials expressed a need for their FI top provide this experience, along with education to better understand and succeed.
Trust aids decision-making, with FI tools being the most relied upon. This meant solutions had to be capable of integration.
Defining our target group of Millennials helped the marketing team to begin work on branding and content creation. The insights collected informed the content strategy, specifically in the creation of bespoke financial guides and articles.
Improve Credit Score Education
Many credit reports look the same and often use jargon which can be confusing for those with limited financial experience. We wanted to make basic enhancements to increase clarity such as clearer copywriting and intuitive status indicators.
By designing this feature, we established a foundational framework and UI design system to speed up innovation.
The team gathered to brainstorm tools that would add extra value to the consumer. 3 ideas emerged : Maximiser, Wizard, Monitor.
Improve Credit Score Education
Many credit reports look the same and often use jargon which can be confusing for those with limited financial experience. We wanted to make basic enhancements to increase clarity such as clearer copywriting and intuitive status indicators.
By designing this feature, we established a foundational framework and UI design system to speed up innovation.
The team gathered to brainstorm tools that would add extra value to the consumer. 3 ideas emerged : Maximiser, Wizard, Monitor.
Improve Credit Score Education
Many credit reports look the same and often use jargon which can be confusing for those with limited financial experience. We wanted to make basic enhancements to increase clarity such as clearer copywriting and intuitive status indicators.
By designing this feature, we established a foundational framework and UI design system to speed up innovation.
The team gathered to brainstorm tools that would add extra value to the consumer. 3 ideas emerged : Maximiser, Wizard, Monitor.
Improve Credit Score Education
Many credit reports look the same and often use jargon which can be confusing for those with limited financial experience. We wanted to make basic enhancements to increase clarity such as clearer copywriting and intuitive status indicators.
By designing this feature, we established a foundational framework and UI design system to speed up innovation.
The team gathered to brainstorm tools that would add extra value to the consumer. 3 ideas emerged : Maximiser, Wizard, Monitor.
Improve Credit Score Education
Many credit reports look the same and often use jargon which can be confusing for those with limited financial experience. We wanted to make basic enhancements to increase clarity such as clearer copywriting and intuitive status indicators.
By designing this feature, we established a foundational framework and UI design system to speed up innovation.
The team gathered to brainstorm tools that would add extra value to the consumer. 3 ideas emerged : Maximiser, Wizard, Monitor.
Maximiser: Setting Targets For Instant Credit Advice
The Credit Bureaus (TransUnion, Equifax and Experian) have extremely strict guidelines on what can constitute ‘advice’ so copywriting was critical to remain within legal bounds.
Our design system was created to speed up our concept creation process, however user testing confirmed the need for visually distinct new components to prevent confusion with credit reports.
The advantage of testing early meant we learnt users are also interested in setting targets based on ‘available funds’ which we made sure to include in the next iteration.
Wizard: Creating Credit Plans
The Wizard tool differentiates itself in the market by providing users with a ‘story’ of their credit. This tools uses both historical data and predicted outcomes models. This additional context helps identify financial patterns and spots opportunities to course correct.
The user friendly copy and support tips build on the brand’s goals to target a younger audience who require more guidance.
Monitor: Credit Status and Identity Alerts
This feature formed part of a Partner project to create and deliver a credit alert browser extension. It pushed the team to innovate and consider how to provide tools to users in new and exciting ways - allowing content to be pushed to them without relying on a mobile app or email.
Extensions work best with minimal UI so the challenge here was to create tiered versions (Free, Basic and Premium) whilst also taking into account 1, 2 and 3 Bureau variants.
Maximiser: Setting Targets For Instant Credit Advice
The Credit Bureaus (TransUnion, Equifax and Experian) have extremely strict guidelines on what can constitute ‘advice’ so copywriting was critical to remain within legal bounds.
Our design system was created to speed up our concept creation process, however user testing confirmed the need for visually distinct new components to prevent confusion with credit reports.
The advantage of testing early meant we learnt users are also interested in setting targets based on ‘available funds’ which we made sure to include in the next iteration.
Wizard: Creating Credit Plans
The Wizard tool differentiates itself in the market by providing users with a ‘story’ of their credit. This tools uses both historical data and predicted outcomes models. This additional context helps identify financial patterns and spots opportunities to course correct.
The user friendly copy and support tips build on the brand’s goals to target a younger audience who require more guidance.
Monitor: Credit Status and Identity Alerts
This feature formed part of a Partner project to create and deliver a credit alert browser extension. It pushed the team to innovate and consider how to provide tools to users in new and exciting ways - allowing content to be pushed to them without relying on a mobile app or email.
Extensions work best with minimal UI so the challenge here was to create tiered versions (Free, Basic and Premium) whilst also taking into account 1, 2 and 3 Bureau variants.
Maximiser: Setting Targets For Instant Credit Advice
The Credit Bureaus (TransUnion, Equifax and Experian) have extremely strict guidelines on what can constitute ‘advice’ so copywriting was critical to remain within legal bounds.
Our design system was created to speed up our concept creation process, however user testing confirmed the need for visually distinct new components to prevent confusion with credit reports.
The advantage of testing early meant we learnt users are also interested in setting targets based on ‘available funds’ which we made sure to include in the next iteration.
Wizard: Creating Credit Plans
The Wizard tool differentiates itself in the market by providing users with a ‘story’ of their credit. This tools uses both historical data and predicted outcomes models. This additional context helps identify financial patterns and spots opportunities to course correct.
The user friendly copy and support tips build on the brand’s goals to target a younger audience who require more guidance.
Monitor: Credit Status and Identity Alerts
This feature formed part of a Partner project to create and deliver a credit alert browser extension. It pushed the team to innovate and consider how to provide tools to users in new and exciting ways - allowing content to be pushed to them without relying on a mobile app or email.
Extensions work best with minimal UI so the challenge here was to create tiered versions (Free, Basic and Premium) whilst also taking into account 1, 2 and 3 Bureau variants.
Maximiser: Setting Targets For Instant Credit Advice
The Credit Bureaus (TransUnion, Equifax and Experian) have extremely strict guidelines on what can constitute ‘advice’ so copywriting was critical to remain within legal bounds.
Our design system was created to speed up our concept creation process, however user testing confirmed the need for visually distinct new components to prevent confusion with credit reports.
The advantage of testing early meant we learnt users are also interested in setting targets based on ‘available funds’ which we made sure to include in the next iteration.
Wizard: Creating Credit Plans
The Wizard tool differentiates itself in the market by providing users with a ‘story’ of their credit. This tools uses both historical data and predicted outcomes models. This additional context helps identify financial patterns and spots opportunities to course correct.
The user friendly copy and support tips build on the brand’s goals to target a younger audience who require more guidance.
Monitor: Credit Status and Identity Alerts
This feature formed part of a Partner project to create and deliver a credit alert browser extension. It pushed the team to innovate and consider how to provide tools to users in new and exciting ways - allowing content to be pushed to them without relying on a mobile app or email.
Extensions work best with minimal UI so the challenge here was to create tiered versions (Free, Basic and Premium) whilst also taking into account 1, 2 and 3 Bureau variants.
Maximiser: Setting Targets For Instant Credit Advice
The Credit Bureaus (TransUnion, Equifax and Experian) have extremely strict guidelines on what can constitute ‘advice’ so copywriting was critical to remain within legal bounds.
Our design system was created to speed up our concept creation process, however user testing confirmed the need for visually distinct new components to prevent confusion with credit reports.
The advantage of testing early meant we learnt users are also interested in setting targets based on ‘available funds’ which we made sure to include in the next iteration.
Wizard: Creating Credit Plans
The Wizard tool differentiates itself in the market by providing users with a ‘story’ of their credit. This tools uses both historical data and predicted outcomes models. This additional context helps identify financial patterns and spots opportunities to course correct.
The user friendly copy and support tips build on the brand’s goals to target a younger audience who require more guidance.
Monitor: Credit Status and Identity Alerts
This feature formed part of a Partner project to create and deliver a credit alert browser extension. It pushed the team to innovate and consider how to provide tools to users in new and exciting ways - allowing content to be pushed to them without relying on a mobile app or email.
Extensions work best with minimal UI so the challenge here was to create tiered versions (Free, Basic and Premium) whilst also taking into account 1, 2 and 3 Bureau variants.
Outcome
User and Developer Friendly Credit Tools
Customers now have the ability to easily understand, monitor and manage their financial health via their trusted Financial Institution, without the need of prior credit knowledge.
Clients saw a 10% increase in click-through rate on embedded product sales using Array — 20 times above the market standard.
For Array, they created a suite of unique embedded, white label and API credit tools that could easily be adopted by developers and 3rd party organisations, like banks, looking for user friendly credit support for their customers.
Outcome
User and Developer Friendly Credit Tools
Customers now have the ability to easily understand, monitor and manage their financial health via their trusted Financial Institution, without the need of prior credit knowledge.
Clients saw a 10% increase in click-through rate on embedded product sales using Array — 20 times above the market standard.
For Array, they created a suite of unique embedded, white label and API credit tools that could easily be adopted by developers and 3rd party organisations, like banks, looking for user friendly credit support for their customers.
Outcome
User and Developer Friendly Credit Tools
Customers now have the ability to easily understand, monitor and manage their financial health via their trusted Financial Institution, without the need of prior credit knowledge.
Clients saw a 10% increase in click-through rate on embedded product sales using Array — 20 times above the market standard.
For Array, they created a suite of unique embedded, white label and API credit tools that could easily be adopted by developers and 3rd party organisations, like banks, looking for user friendly credit support for their customers.
Outcome
User and Developer Friendly Credit Tools
Customers now have the ability to easily understand, monitor and manage their financial health via their trusted Financial Institution, without the need of prior credit knowledge.
Clients saw a 10% increase in click-through rate on embedded product sales using Array — 20 times above the market standard.
For Array, they created a suite of unique embedded, white label and API credit tools that could easily be adopted by developers and 3rd party organisations, like banks, looking for user friendly credit support for their customers.
Outcome
User and Developer Friendly Credit Tools
Customers now have the ability to easily understand, monitor and manage their financial health via their trusted Financial Institution, without the need of prior credit knowledge.
Clients saw a 10% increase in click-through rate on embedded product sales using Array — 20 times above the market standard.
For Array, they created a suite of unique embedded, white label and API credit tools that could easily be adopted by developers and 3rd party organisations, like banks, looking for user friendly credit support for their customers.
“Jenna laid the foundation of our product UX and information architecture that helped us move beyond early market fit to a truly scalable solution.
I would recommend her for any role where attention to detail needs to be paired with long term strategic thinking.”
Phillip
Co-Founder & CTO · Array
“Jenna laid the foundation of our product UX and information architecture that helped us move beyond early market fit to a truly scalable solution.
I would recommend her for any role where attention to detail needs to be paired with long term strategic thinking.”
Phillip
Co-Founder & CTO · Array
“Jenna laid the foundation of our product UX and information architecture that helped us move beyond early market fit to a truly scalable solution.
I would recommend her for any role where attention to detail needs to be paired with long term strategic thinking.”
Phillip
Co-Founder & CTO · Array
“Jenna laid the foundation of our product UX and information architecture that helped us move beyond early market fit to a truly scalable solution.
I would recommend her for any role where attention to detail needs to be paired with long term strategic thinking.”
Phillip
Co-Founder & CTO · Array
“Jenna laid the foundation of our product UX and information architecture that helped us move beyond early market fit to a truly scalable solution.
I would recommend her for any role where attention to detail needs to be paired with long term strategic thinking.”
Phillip
Co-Founder & CTO · Array
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