Allē Model

Helping Allergran Aesthetics create solutions for health care providers and patients

Year

2021 - 2022

Services

Brand
UX
Product

Client

Allergan Aesthetics

Agency

Bttr

As users migrate from an old platform – it is important the business communicates throughout the process to manage expectations of upcoming changes.

Working with the marketing team we created a suite of email designs to update both patients and health care professionals.

The new email design system leveraged the brand style guide, while creating a modular system approach to help the team create future communications quickly and easily.

In addition a brand hub was built to collate and organise assets for clarity and consistency.

Allē Brand Hub
Allē Mobile Emails

We created a tool helping individual clinics to create and post branded content across all their social channels – without the unnecessary complexity of current solutions.

The flow was heavily refined to remain streamlined and to efficiently meet users time poor needs.

Allē User Flow

Then we crafted ways to learn about customers needs with real-time reporting.

User acceptance testing informed us a simpler tool was required to meet urgent needs. A MVP reporting tool was built to meet pressing demands while being conscious to lay the foundations for future required features.

Alle - Dashboard
Allē Brand Hub
Allē Mobile Emails
Allē Components

Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration. Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client.